Reports are coming in that the 2012-2013 roadmap from Malata, a brand of the Wanlida Group in China, will include a bunch of mobile products as well as interestingly ultrathin products with 13.3", 11.6" and 10" screen size. More interesting is that the company seems to join the Ultrabook and netbook bandwagon by offering an Intel Atom Cedar Trail CPU option.
Though there's very little information about the claim, it is certain that offering an Ultrabook chassis with an Intel Atom platform option inside is a bo move from a marketing perspective. On the other hand, Customers will be confused if they will be releasing high-spec netbook or a low-end Ultrabook.
A 13.3" ultra-light with SSD, 50% longer battery life and lower cost could surely keep up with the competition, since it has the potential to go against the lower-end of AMDs ultrathin strategy. There are notions that Intel should consider this secondary market and re-fresh of the netbook idea. Though this should be managed carefully
via ultrabooknews
Malata Roadmap May Have Ultrabook-Netbook Crossover is a post from: Eee PC
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