IRex Technologies is a big name in Europe, where its e-readers have been in the market for a while now. The company just released the iRex DR800SG netbook in New York stores such as Best Buy, Barnes & Noble, and Verizon.
The company is planning to show off its e-reader as a device that's more open than the Kindle, with more options as well. It has a touchscreen and uses Verizon's 3G and Wi-Fi to connect to the internet, and will retail at Barnes & Noble for $399. Verizon may also subsidize the e-reader.
IRex CEO Hans Brons has taken some shots at the Kindle already, hinting that Amazon's device is too limited and at the same time too fancy.
"We've tried to create as neutral as possible device – without any whistles and bells and what have you."
The European company plans a color version of the DR800SG by 2011, and expects to add more retailers in Q1 2010.
Be sure to check out CNet's first look at the IRex e-reader/netbook below.
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